Lulu Raghavan is the Managing Director of Landor & Fitch, India’s largest brand transformation and design agency, which consistently ranks amongst the Top Design Agencies in India. She has over two and a half decades of experience in brand strategy, brand expression, brand experience and retail design, cultural transformation, brand management and brand performance. She is part of Landor & Fitch’s Global Management Board and the APAC Executive Team. Lulu’s clients over the years include Tata Group, Mahindra Group, Aditya Birla Group, National Stock Exchange, Axis Bank, V-Guard Industries, Indian Oil, Digit Insurance to name just a few. Prior to the integration of Landor and Fitch, Lulu set-up and successfully ran Landor in India for 12 years. She has spent 22 years with the company across San Francisco, New York, London and Mumbai. Lulu started her career at Ogilvy Consulting, the brand consulting arm of Ogilvy & Mather.

She is a renowned industry commentator and thought leader. She anchored Bloomberg UTV’s “Beyond Logo” show and is a speaker and moderator at brand and design conferences. Lulu was on the Cannes Lions Design Jury and the Young Lions Design Jury at the Cannes Lions Festival of Creativity in 2018. Lulu was named one of India’s 50 most influential women in media, marketing and advertising in 2015 and 2019 by IMPACT Magazine. She was named to the AASCB Class of 2020 Influential Leaders, the only Indian to be on the list. Lulu is also very passionate about several initiatives including the Landor & Fitch Good Squad, WPP Green Team, CII Design Council, CII IWN Steering Council, Stella Mentor Council, SPJIMR PGMPW programme advisory board and Sanjeevini Life After Cancer advisory board. In her free time she actively mentors younger people on personal branding, growth and career development and is the author of a weekly newsletter, Ideas to Play With (https://luluraghavan.com/newsletter). Lulu is dedicated to evangelising the power of design and brand to create commercial value, social impact and personal legacy.

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